Google Analytics Apps for Website Design

If you’re unfamiliar with Google Analytics, put simply, it is a free service from Google that can generate online statistical data relevant to any registered website. Example data includes website visitor count, how particular visitors found the website and the pages they browsed during their stay.

So why is this data important? Google Analytics can help define the strengths and weaknesses of a website design and how to expand upon a websites current offerings whether it is marketing related or content related.

In 2009, Google provided developers with the tools to export Analytics data. Purposefully, this was to encourage the creation of applications that would both add to Google Analytics core functionalities and create opportunities for existing data to be utilised in different ways.

So now, one year later, Google have launched an official gallery to showcase the finest in Google Analytics applications and below, you can find our choices that impressed us most as Web Designers.

Analytics Visualisations

http://www.google.com/analytics/apps/about?app_id=1001

Identify your Websites Keywords that generate the biggest buzz

Analytics Visualisations is a fun and exciting distraction from the usual mundane experience of browsing throughout various piecharts and data tables. In essence, it will create an interactive map to visualise your Google Analytics data.

By illustrating this data, it uniquely provides webmasters with an insight on which traffic sources most effectively benefit website content. Also, it highlights which single words generate the biggest keyword variations.

WordStream SEO for Firefox

http://www.google.com/analytics/apps/about?app_id=65001

Generate ideas for keyword-targeted content

WordStream SEO is aimed to assist with crafting keyword-targeted content throughout a website. It goes beyond standard keyword research tools by factoring in data provided by a websites Google Analytics account.

As a result, keywords suggested are relevant based on a websites trends and current traffic sources, resulting in keyword ideas that are carefully tailored to the existing website. Although this is a paid service, a 7-Day Free Trial is avaliable on the WordStream website.

Analyticator for WordPress

http://www.google.com/analytics/apps/about?app_id=36001

Sync your Google Analytics with your WordPress Blog

Analyticator creates a simple integration between a Google Analytics account and an existing WordPress Blog. As a result, targeted Google Analytics data can be seen within the administration panel of a WordPress Blog.

It can help inspire webmaster to generate further content, all of which is targeted with the user in mind. In addition, it will also automatically generate the necessary code for Google Analytics to gather data on every page of your blog system.

Further Resources

For more on other Google Products targeted towards Web Designers, read my recent blog post on Google Labs Apps and my video showcase looking at Google Chrome Experiments.