Since the launch of Facebook’s ‘Pages’ platform just over two years ago, many thousands of popular brands, large companies and well-known individuals have crafted their own dedicated page to allow them to communicate with their consumers and respective fans. (Creare’s Facebook Page)
As the feature has evolved, Facebook Pages have become a dynamic marketing tool. Within seconds, companies or individuals can send updates on their latest news and products to their ‘Fans’ or alternatively customise the page to become another source of lead generation.
If you’re the owner of a business or a website that already has it’s own Facebook page, we’ve identified a number of must-install applications that can help make your Facebook page more comprehensive, and add a touch of style to the pages website design.
Custom CSS/HTML Landing Page (Static FBML Application)
http://www.facebook.com/apps/application.php?id=4949752878
Static FBML lets you create a 'mini-website' for your Facebook Page
Using the Static FBML Application, you can create a ‘Tab’ within your Facebook Page that can be completely customised and designed in the same fashion as a regular website, including elements such as HTML, CSS, Images and even Video.
Once setup, it can be set as the default ‘Tab’ for your Facebook Page, in essence creating a mini-website for your potential customers or interested users. For a great example of a Facebook Landing Page in action, visit the official Nissan page.
Sync your Blog Posts with your Facebook Page (Networked Blogs)
http://www.facebook.com/apps/application.php?id=9953271133
Auto-Update your Facebook Page with your latest Blog Posts
One straight forward method of keeping your Facebook page active is to post updates on your companies latest news or products, encouraging potential customers or your user base to engage with your page.
NetworkedBlogs will work with your websites news system to automatically update your Facebook Page’s status each time a news post is published. It works by simply registering your RSS feed and NetworkedBlogs will do the rest.
Integrate Flash Animation, Games & Widgets (Flash Player for Facebook)
http://www.facebook.com/apps/application.php?id=4863858535
Add Adobe Flash Content to your Facebook Page
Developed by Facebook themselves, the Flash Player application allows you to integrate Adobe Flash elements with your Facebook Page. Highly useful for websites with dynamic content such as Games, Widgets or Animations.
From a conversion perspective, utilising Flash on your Facebook Page has the potential to keep bounce rate low and invite visitors to browse throughout and interact with your Page even further.
Further Resources
Over the past few months, we’ve published a number of Blog posts on using Social Media effectively including online marketing and for both Twitter and Youtube. We’ve also wrote a list of our essential Social Media resources.
