Website Design Using Effective Marketing

Being a creative and effective website design professional in today’s competitive market not only requires you to have good quality understanding of design ethics and coding, but also, and equally as importantly, a solid grasp on marketing.

Capturing the true impact of insightful and profitable website design is not just about making pretty pictures with flashy animations, it should be about understanding the ability to reflect the user experience with accurate business motives.

The Brand

Brand Consistency is certainly not just a matter of colours and your choice of logo, but how your are meeting the vision of your target market. If you website is selling high end jewellery, then the brand message should be reflected in the choice of colours, logo, business name, type face, photos and even the language style in which your content is written. Emotive sensations should be drawn on to make your visitors find comforts in your brand such as feeling luxurious, desirable, beautiful, sexy etc

On the other hand, your brand is for a steel works company, then you would want your brand vision to convey the sense of strength, reliability, stability etc.

The Call 2 Action

This fundamental marketing principle is often over looked by web designers when they are creating designs. After you have delivered your marketing message, the user should be presented with options on where to go next. This could be encouraging a user to buy, read more and simply get in touch via the telephone.

Site Journey & User Experience

By strategically creating and implementing calls to actions across your site, you can begin to craft an ideal user journey.

If you take a moment to consider how user journey and experience works in the real world we can begin to apply this thinking to our website design.

If you where to turn up at a restaurant you would expect to be greeted and walked through a process in which all of your needs have been thought about and catered for leaving you to enjoy your experience.

The same could be said if you were to walk into a department store, you’d expect to find a clearly categorised sections where you could feel confident that you will be able to find what you are looking for, or importantly know where to turn for further assistance if you can’t.

These principles should be adhered to in order to give your visitors a pleasurable and practical experience of your site, which will undoubtedly turn into higher conversion rates and happy customers wishing to use your services and buy your products time and time again.